This is a story about a person with a lifelong dream to sail the Atlantic. The reader will quickly realise that I started this adventure with a large helping of blissful ignorance. Perhaps that was not a bad thing bearing in mind what I was taking on. My sailing experience was limited. What you might call a weekend sailor. What is even more remarkable is the way we all start something and being human feel obliged to finish. It doesnt occur to us to stop and consider what we are really taking on. Its like the snowball rolling down the hill. Once momentum is started theres no stopping the...
This is a story about a person with a lifelong dream to sail the Atlantic. The reader will quickly realise that I started this adventure with a large ...
Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.
Fully updated for this new edition to reflect the impact of the Internet on marketing this book is the only comprehensive textbook written entirely by currently practising professionals. Featuring a chapter by Derek Holden, Founder and Managing Director of the Institute of Direct Marketing, Direct and Digital Marketing in Practice covers vital issues such as: the new...
Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the po...
