23 real-life stories revealing the rules for working successfully across cultures There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in the day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through real-life stories that resonate and bring it to life. From negotiating with Bedouins in...