Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do
Monday: Learn about your competition and target audience, and organize your website's structure
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks
Friday: Monitor and manage your progress through...

Understand digital marketing fast, without cutting corners
An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days:
Sunday: Search Engine Optimisation
Monday: Social media...

Timothy Newman finds that prison life in Greater Yarborough has a silver lining for him - bridge An expert player, he finds that his ability earns him unlooked-for respect amongst his fellow-prisoners, many of whom pass their time at the card table.

What are the key skills needed to be a successful coach, mentor or supervisor? How can personal development be effectively facilitated? What are the ethical guidelines for practicing as a coach, mentor or organizational consultant? In the last six years, there has been an enormous growth in the fields of coaching, mentoring and consultancy. These professions, like psychotherapy and counselling before them, are going through a phase of professionalization, with the establishment of formal standards, European bodies and standard requirements for supervision. Substantially revised in the second...

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfallsMonday: Gain insight with cases studies of companies that have achieved positive results from social mediaTuesday: Get started with key strategies and tactics and learn how to find and engage with your audienceWednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedInThursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watchFriday: Utilize other people's content to help you become the authority in your marketplace, in one...