The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.
The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodologyin, simply, the professionalism of management at all levels.""
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the...
Designed with the beginning journalism student in mind, this undergraduate textbook for fledgling reporters is a reference guide and an instructive text full of real-world examples and writing exercises. Conrad C. Fink, a longtime reporter and bureau chief with the Associated Press, leads intro journalism students through the basics of news writing
Designed with the beginning journalism student in mind, this undergraduate textbook for fledgling reporters is a reference guide and an instructive te...
