"The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com
Award-winning - Used by over 30 universities - Translated into 9 languages
An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book...
