"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." Tucker Max, New York Times #1 Bestselling Author and Entrepreneur In every field, from chess to gymnastics, we can make bigger gains by reducing mistakes than by making winning moves. This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable. Fortunately, advice on what not to do is universally applicable. The ways to fall down the mountain are shared by all climbers, no matter...