The authors, educators and successful entrepreneurs, wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes guidance, instruction, and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a startup company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This why and how of writing a...