Appearance has repeatedly been shown to have a potent and immediate effect on others in a wide range of circumstances. In particular, the consequences of women's appearance are severe and have social, economic, and legal ramifications. From the more obvious role of uniforms in social control through to the subtle interplay between size and status, appearance counts. The vast number of people seeking body alterations or modifications through dieting, tattooing, piercing and plastic surgery attests to the importance of how we look, not only to others but also to ourselves.

This book...