Increasingly, the focus of risk management is not only on minimizing the negative consequences of uncertain events, but on truly providing competitive advantage. However, neither threats nor opportunities can be effectively identified and assessed without good quality market intelligence. As companies increasingly integrate their corporate risk, strategy, and finance decisions, they are finding that corporate risk identification and assessment is only as good as the data in their system.
Author Scott Randall, using the framework of enterprise risk management, market research, quality...