Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals
Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research...
Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals