Today, more mediated information is available to more people than at any other time in human history. New and revitalized sense-making strategies multiply in response to the challenges of "cutting through the clutter" of competing narratives and taming the avalanche of information. Data miners, "sentiment analysts," and decision markets offer to help bodies of data "speak for themselves"-making sense of their own patterns so we don't have to. Neuromarketers and body language experts promise to peer behind people's words to see what their brains are really thinking and feeling. New forms of...