"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." -Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " -Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " -The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society-at the centre." -Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of...