Through accounts from innovative research projects by world-leading political scientists, this volume offers a unique perspective on research methodology. It discusses the practical and intellectual dilemmas researchers face throughout the research process in a wide range of fields from implicit attitude testing to media analysis and interviews.

This book shows empirically for the first time how a mass European identity has emerged across the EU member states between 1970 and the present day. Beyond this novel approach, it also offers a whole new theory of political identities, based on two 'civic' and 'cultural' components. Michael Bruter shows how multiple identities reinforce - rather than exclude - each other, and studies in depth the unsuspected impact of the media and political institutions on the emergence of new political identities.