Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.
Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and...