"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University
"A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent...
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry....
