Powerful strategies for how to out-think the competition, from a great ofthe advertising worldTwo explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. "You re crazy, you ll never out-run a tiger," says the other explorer. "I don t have to out-run the tiger," he replies. "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it changing it into a challenge you can solve. Written...
Powerful strategies for how to out-think the competition, from a great ofthe advertising worldTwo explorers are walking through the jung...