Currently there is no cross-domain solution capable of delivering realtime advertising across heterogeneous environments or domains and at the same time addressing users' needs, desires and intentions. Key Enablers for UserCentric Advertising Across Next Generation Networks shows how this could change using conceptual entities called enablers--software components, which are designed to address specific needs or requirements, but are generic enough to be reused outside a single domain.

It introduces three distinct but complementary enablers that together form the Converged...