This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Inside, you'll find a lot of details that sum up a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. The author believes that the budget is the starting point and catalyst for gaining customers and that the budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling...