This volume originates from the editors interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three discourse, culture and context play a key role in the communication process. The present contributions analyse this topic under the perspective of...
This volume originates from the editors interest in one of the most relevant fields of research these days: Intercultural and International Business C...