Bell-bottoms are in. Bell-bottoms are out. Bell-bottoms are back inagain. Fads constantly cycle and recycle through popular culture, each time in a slightly new incarnation. The term retro has become the buzzword for describing such trends, but what does it mean? Elizabeth Guffey explores here the ambiguous cultural meanings of the term and reveals why some trends just never seem to stay dead.
Drawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term retro and chronicles its evolving manifestations in culture and art...