This volume examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness. In particular, in what ways are they changing their R & D and business practices in order to develop new environmentally oriented products, services and methods of production? And what can they change of their own volition, and where is external direction a necessary condition of environmentally friendly innovation?
These questions are explored through investigations of particular biotech and agribusiness companies -- including Monsanto,...