With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves?

iOS Wow Factor shows you how to get noticed It explains how to go beyond the basics and where to "break the rules" to give your users a "wow" experience You'll learn to use standard controls, as well as to create non-standard controls and high-impact custom interactions to realize truly compelling app designs.

Get grounded in Apple's Human Interface Guidelines (HIG) so...