This book contributes to the history of classical rhetoric by focusing on how key terms helped to conceptualize and organize the study and teaching of oratory. David Timmerman and Edward Schiappa demonstrate that the intellectual and political history of Greek rhetorical theory can be enhanced by a better understanding of the emergence of terms of art in texts about persuasive speaking and argumentation. The authors provide a series of studies to support their argument. They describe Plato s disciplining of dialgesthai into the Art of Dialectic, Socrates alternative vision of philosophia, and...