The strategies adopted by our governments and public officials can lead to significant change in citizens' lives --smoking bans, carbon markets, even the reunification of a country like Germany. Equally, strategic failure can result in highly visible disasters, such as the aftermath of Hurricane Katrina in New Orleans.
This book is about how strategies take shape, and how money, people, technologies, and public commitment can be mobilized to achieve important goals. It considers the common mistakes made, and how these can be avoided.
Written by Geoff Mulgan, a former head of policy...