Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you re starting out in advertising or simply want to pick up some tips from the greats.
Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look
InAdvertisers at Work, Tracy Tuten conducts interviews with some of the ad world sbiggest players. The interviews ranging from advertising legend Mike Hughes to leaders of the next generation like...
Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you re starti...