The secret to movement marketing? Your customers want to make a difference
"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." --Daniel H. Pink, author of Drive and A Whole New Mind
"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a...
The secret to movement marketing? Your customers want to make a difference
"Scott Goodson and his StrawberryFrog colleagues have ...