In Bolivia today, the ability to speak an indigenous language is highly valued among educated urbanites as a useful job skill, but a rural person who speaks a native language is branded with lower social status. Likewise, chewing coca in the countryside spells "inferior indian," but in La Paz jazz bars it's decidedly cool. In the Andes and elsewhere, the commodification of indianness has impacted urban lifestyles as people co-opt indigenous cultures for qualities that emphasize the uniqueness of their national culture.

This volume looks at how metropolitan ideas of nation employed by...