"This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You've spent way too much time reading this endorsement. Read the book instead. It's so worth it." --Paul Greenberg, author of CRM at the Speed of Light
"To differentiate yourself and delight your customers, you must manage your customers' experience with your goods or services, and your company....
"This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than ...
