At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: * Legal conundrums * Cultural conflicts * Trade practices * Publishing within and across sectors * Editorial requirements * The challenge of electronic publishing * Making your ideas count in print * Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb....

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.