Scholarly Paper (Advanced Seminar) aus dem Jahr 2004 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), Sprache: Englisch, Abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines...

Seminar paper from the year 2004 in the subject Business economics - Personnel and Organisation, grade: 1,7 (A-), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Partnership at work has been stressed in the UK by the establishment of the TUC Partnership Institute in 2001. Furthermore the government provides support by the partnership at work fund. This work examines the chances of success of the partnership approach to employee relations by evaluating advantages and disadvantages to employees and employers and their representatives. Furthermore,...

Seminar paper from the year 2004 in the subject Business economics - Personnel and Organisation, grade: 2,7 (B-), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Formal approaches to management development are inappropriate, say some advocates. This work provides a description and evaluation of formal and informal management development methods and their roles within management development programmes. In order to verify whether formal development is inappropriate this work supplies recommendations considering management development programmes...