In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a...

Practical guide providing background, know-how and working examples of successful communication for practising scientists, courses and professionals at all levels.

World population is forecast to grow from 7 to 9 billion by 2050, 1 in 6 is already hungry and food production must increase by 70 100% if it is to feed this growing population. No single solution will solve this problem but recent developments in the genetic technologies of plant breeding can help to increase agricultural efficiencies and save people from hunger in a sustainable manner, particularly in African nations where the need is greatest. These advances can rapidly incorporate new traits and tailor existing crops to meet new requirements and also greatly reduce the time and costs...