"Ogilvy is the creative force of modern advertising."--The New York Times
First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications--memos, letters, speeches, notes, and interviews--from the "Father of Advertising" and founder of Ogilvy & Mather.
Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words...
"Ogilvy is the creative force of modern advertising."--The New York Times
First collected by his devoted family and colleagues as a se...
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the adv...
A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published...
A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"...
