A guide to the global communications revolution. The book is presented in the form of over 50 colour maps which graphically depict the global diffusion of old and new media. As well as presenting up-to-date data, the book extrapolates trends on a variety of topics illustrating media distribution.
A guide to the global communications revolution. The book is presented in the form of over 50 colour maps which graphically depict the global diffusio...
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased...
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, ...
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased...
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, ...
