Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the 'real world' and make important contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and practical research can be done simultaneously. It offers readers insightful and rich examples of how this can be achieved, including frameworks, examples, ideas, and tools which will guide researchers in the lifelong task of...

Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the 'real world' and make important contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and practical research can be done simultaneously. It offers readers insightful and rich examples of how this can be achieved, including frameworks, examples, ideas, and tools which will guide researchers in the lifelong task of...