The idea of organizations using storytelling' to make sense of themselves and their environment has generated a lot of excitement.
Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life.
David Boje's theories and ideas in...
The idea of organizations using storytelling' to make sense of themselves and their environment has generated a lot of excitement.
Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. Now it is more about foretelling the ways the future is approaching the present, prompting a re-storying of the past. Storytelling has progressed and is about a diversity of voices, not just one teller of one past; it is how a group or organization of people negotiates the telling of history and the telling of what future is arriving in the present.
With the changes in storytelling practices and theory there is a growing need to look at...
Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. ...
