This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

Thoroughly revised and updated, it presents:

- concise and analytic coverage of multivariate analysis techniques

- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality

- an up-to-date account of using...