Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.

Fashion Design, 2nd Edition

• Shows how...

In clear and easy-to-follow steps, this highly effective textbook sets out everything that students need to know to produce competent and visually exciting illustrations. It is suitable both for class use and self-teaching, and shows how to create lively fashion illustrations of men, women and children.

Examples of the media available and different drawing techniques are presented in a student-friendly form, with detailed explanations of how to represent fabrics, create and use templates and stencils, and make specification and working drawings.

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