Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour. ...
As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the...
As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour. ...
As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the...
