-Management fads in higher education will never be the same. Birnbaum's penetrating analysis reveals in the clearest possible terms why fads die an early death.-
--Burton R. Clark, Allan M. Carter Professor Emeritus of Higher Education and Sociology, University of California, Los Angeles

-Anyone in higher education leadership should read this critical and amusing book. It goes much further than the dull descriptions of management techniques for universities and colleges. It is fair, convincing, and well documented.-
--Frans van Vught, Rector Magnificus, University of...