This text introduces the student equally to research design issues and the statistical procedures necesary for analysis. By focusing on both design and execution of research, the book integrates issues such as planning, sampling, choice of statistical tests and interpretation of results into the research process. A range of examples and activities provide the student with a solid foundation in research design measurement and statistics. A set of notes for each chapter, suitable for OHPs, is on the Sage website for instructors to download.