This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future.

Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through...

Takes a interdisciplinary and analytical approach to the development, implementation and impact of environmental policies that govern our relationship with the environment. This work also covers how principles are applied in real life to a range of issues from persistent chemical pollution to climate change to fishing rights and watershed usage.

In this brilliantly researched expos 'communications Rottweiler' Sharon Beder blasts open the backrooms and boardrooms to reveal how the international corporate elite dictate global politics for their own benefit. Beder shows how they created business associations andthink tanks in the 1970s to drive public policy, forced the worldwide privatization and deregulation of public services in the 1980s and 1990s (enabling a massive transfer of ownership and control over essential services) and, still not satisfied, have worked relentlessly since the late 1990s to rewrite the very rules of the...