Companies routinely claim that 'Our People Are Our Greatest Asset', but research data shows that in practice most people do not actually use their assets much at work. This books aims to change that. When employees learn how to truly apply their greatest strengths at work, they turbo-charge their career potential and everybody wins. Companies find that their employees are more productive, their teams are more effective, their organization is more innovative and, accordingly, their customers are more engaged. In First, Break All the Rules, Marcus Buckingham proved the link between engaged...

Based on extensive research, Marcus Buckingham explains the one thing you need to know - the core insight - that drives great leadership, great managing and sustained individual success -- NOW AVAILABLE IN PAPERBACK.