The dangers of involvement in corruption need to be embedded in corporate strategy. Companies' response to these dangers must also be reflected intheir practices, particularly if operating outside its own borders. This book guides managers through the complexity of bribery issues with advice on how to implement anti-corruption strategies."
The dangers of involvement in corruption need to be embedded in corporate strategy. Companies' response to these dangers must also be reflected inthei...
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great...
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why...
