Personalized healthcare--or what the award-winning author Donna Dickenson calls "Me Medicine"--is radically transforming our longstanding "one-size-fits-all" model. Technologies such as direct-to-consumer genetic testing, pharmacogenetically developed therapies in cancer care, private umbilical cord blood banking, and neurocognitive enhancement claim to cater to an individual's specific biological character, and, in some cases, these technologies have shown powerful potential. Yet in others they have produced negligible or even negative results. Whatever is behind the rise of Me Medicine, it...

'This second edition, which has also been edited by Samson Katz, utilizes around half of the original text, of which a significant portions has been revised and updated. The remainder comprises new material reflecting both the changes in attitudes generally towards death and dying, and also designed to meet the needs of students undertaking the revised curriculum of the K260. This book will stimulate thinking and challenge the personal views of both academics and those in practice... A] valuable tool for both those new to the area of palliative and cancer care and those experienced...