Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

• Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
• Foreword by veteran vlogger David Meerman Scott
• First-hand case studies of leading brands...