It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:

• How and why professional service brands become...

This Norman England c1066-c1100 Revision Guide is part of the popular Oxford AQA GCSE History series. Written by our original author team to match the new AQA specification, this guide covers exactly what your students require to succeed in the Paper 2 Norman British Depth Study exams. - Recap key events with clear visual diagrams and brief points - Apply knowledge with targeted revision activities that tests basic comprehension, then apply understanding towards exam-style questions - Review and track revision with progress checklists, suggested activity answers and Exam Practice sections...

This Conflict and Tension between East and West 1945-1972 Revision Guide is part of the popular Oxford AQA GCSE History (9-1) series. Written by our original author team to match the new AQA specification, this guide covers exactly what your students require to succeed in the Paper 1 Conflict and Tension between East and West Wider World Depth Study exams. - Recap key events of the Cold War with clear visual diagrams and brief points - Apply knowledge with targeted revision activities that tests basic comprehension, then apply understanding towards exam-style questions - Review and track...

This Conflict and Tension: First World War 1894-1918 Revision Guide is part of the popular Oxford AQA GCSE (9-1) History series. Written by our original author team to match the AQA 9-1 GCSE specification, this guide covers exactly what your students require to succeed in the Paper 1 Conflict and Tension 1894-1918 Wider World Depth Study exams. -Recap key events with clear visual diagrams and brief points -Apply knowledge with targeted revision activities that tests basic comprehension, then apply understanding towards exam-style questions -Review and track revision with progress...