In almost all Western countries, concerted efforts are made to stimulate the use of information and communication technology (ICT) in health care. Yet the number of success stories are few and the frustrations many. In this key textbook, readers are introduced to the challenges, the lessons learned and the new insights of health information management at the start of the twenty-first century.
With a strong international orientation, a comparative approach and a critical eye on many traditional information management views, the book illustrates key developments by drawing on examples...
In almost all Western countries, concerted efforts are made to stimulate the use of information and communication technology (ICT) in health care. ...
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific...
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on...
