An incredibly successful entrepreneur and the "Trump" on the UK version of "The Apprentice" shares his rags-to-riches story Born in 1947 and brought up on a council estate, asa kid Alan Sugarwatched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune.Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi...

Alan Sugar is back, and this time he's taking on the world in this entertaining, opinionated, and funny new book. Everyone knows that Lord Sugar has strong opinions and is not afraid to share them - no matter how controversial they may be. His latest book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, keen cyclist, peer of the realm, and bemused grandfather. In "The Way I See It" he shares his trenchant views on subjects as varied as over-priced poncy restaurants, the problems with British society, why French drivers wind him up, the secrets of his own...