2012 Reprint of 1922 Edition. "Public Opinion" is a critical assessment of functional democratic government, especially the irrational, and often self-serving, social perceptions that influence individual behavior, and prevent optimal societal cohesion. The descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments, proposes that people must inevitably apply an evolving catalogue of general stereotypes to a complex reality, rendered "Public Opinion" a seminal text in the fields of media studies, political science, and social...
2012 Reprint of 1922 Edition. "Public Opinion" is a critical assessment of functional democratic government, especially the irrational, and often se...