This new edition of a classic introductory text opens with an extensive chapter that brings ethnography up-to-date and aims it toward the next century. At a time when numerous disciplines, organizations, and communities are discovering ethnography, Agar shows how the fundamentals endure even as they adapt to a world unimagined when the research perspective developed more than 100 years ago. Contemporary discussions of ethnography are loaded with choices, primarily "either-or" options. Just as the first edition crossed the qualitative-quantitative divide, the new edition integrates classical...